2022年了，SEO还值得做吗？

及2021做seo还有出路吗一、引言SEO是搜索引擎优化的简称，使得 SEO 2022年能够根据用户行为数据进行优化;

2022年了，SEO还值得做吗？及2021做seo还有出路吗

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一、引言

SEO是搜索引擎优化的简称，它是一项在搜索引擎中优化站点内容以便获得高位排名的工作。随着时代的发展，SEO也不断地发生变化。到2022年来临之前，我们应该考虑SEO是否还有必要去做呢? 2021 做 SEO 还有出路吗?

二、SEO 2022 年仍然重要

1. 搜索引擎将保留关键作用

随着人们对数字信息的依赖性日益加剧，物理世界正逐步失去重要性。因此，尽管AI 等新兴技术已大行其道,但是, 搜 索 引 擎 仍 然 担 当 起 重 要 的 角 色 ； 未 来 （ 2 0 2 2 ） S E O 也 将 处 处 都 有所体 现。

2. AI/ML将带来新的测试方法

AI/ML(人工智能/机器学习)将带来新的测试方法,使得 SEO 2022年能够根据用户行为数据进行优化;考虑别人如何看待内容;标准化内容;显然更好地理解用户意图;并构建一个“想法”-即影子门户 -来帮助用户找到所需信息。

3. Voice Search & Mobile First Indexing

Voice search and mobile first indexing are two of the most important trends in SEO for 2022. With voice search becoming more popular than ever before, it is essential to optimize content for this type of query as well as traditional text queries. Additionally, with Google's mobile first indexing policy now in effect, it is important to ensure that websites are optimized for both desktop and mobile devices so that they can be properly indexed by Google's algorithms.

三、2021 利用 SEO 有出路

1. Content Marketing

Content marketing has become an increasingly important part of any successful digital marketing strategy and will continue to be so in 2021 and beyond. Creating high quality content that is relevant to your target audience can help you build trust with them while also helping you rank higher on search engine results pages (SERPs). Additionally, creating content around topics related to your industry or niche can help you establish yourself as an authority figure which can lead to increased traffic and conversions over time.

2 . Technical Optimization

Technical optimization refers to optimizing a website from a technical standpoint such as improving page speed or ensuring proper crawlability by search engine bots. This type of optimization is often overlooked but it plays an important role in how well a website performs on SERPs since many factors such as page speed have been shown to affect rankings directly or indirectly through user experience metrics like bounce rate or time on site etc.. By making sure all technical aspects of a website are up-to-date and optimized correctly one can ensure their website ranks better on SERPs compared to competitors who may not have taken the same steps towards optimization yet . 3 . Link Building Link building remains one of the most effective ways of increasing visibility online even though its importance has decreased somewhat due to recent algorithm updates from Google which focus more heavily on other ranking signals such as relevance , quality , etc .. However , link building still remains an integral part of any successful digital marketing campaign since links act like votes from other websites indicating that your own site contains valuable information worth linking out too . As long as these links come from reputable sources then they should still provide some benefit when it comes time for ranking purposes . 4 . Local SEO Local SEO focuses specifically on optimizing businesses targeting local customers within their area rather than those targeting global audiences online . This type of optimization involves things like setting up business profiles across various platforms including social media sites , directories , review sites etc .. It also includes optimizing webpages using location specific keywords along with providing accurate contact information about the business itself so potential customers know where exactly they need go if they want access services offered by said business locally

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