全面认识搜索引擎优化(SEO)

因此理应当作为seo 第一步考量;一、搜索引擎优化(SEO)的定义

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1. 搜索引擎优化（Search Engine Optimization, SEO）是一项服务或者说是一门学问，旨在帮助站长和其他电子媒体主要通过调整内部及外部因素来使得其所创作的内容能够达到最好的可能性。

2. SEO 可以将相应信息显示在各大互联网平台上例如Google、Bing 等。此处”Optimization”意味对站长而已就是要根据不断变化中的海量信心去进行不断优化来使得其排名升华。

3. 通常情况下SEO 覆盆子了三方面: On-Page optimization (On-page factors), Off Page optimization (Off page factors) and Technical aspects of website development & maintenance .

二、On-Page Factors （on page factor/ on site factor / onsite seo ）

1. On Page Factor 构成了SEO 本身中最重要也是最核心性因子之一, 因此理应当作为seo 第一步考量; 2. On Page Factor 重在对webpages content , structure , meta tags and other elements that are visible to the user as well as search engine crawlers ; 3 . Content is King : Quality content should be written with proper keyword density in mind while also making sure it reads naturally for users ; 4 . Meta Tags : Title tag , Description Tag & Keywords Tag should all be optimized properly so that they accurately reflect what the webpage is about; 5 . Internal Link Structure : Proper internal linking between pages helps both users and search engines understand how your website works better; 6 Image Alt Texts: Images can help make a web page more attractive but if not done correctly can hurt rankings due to lack of alt text which tells search engines what an image represents.; 7 Heading Tags: Headings provide structure to a web page by breaking up sections into smaller parts which makes them easier for readers to digest.; 8 URL Structures: URLs need to be short yet descriptive enough so that people know exactly where they will end up when clicking through from SERPs or external links..

三、Off -Page Factors (off site factor / offsite seo ) 1 Off –page factors refer mainly link building activities such as directory submissions, article marketing etc., 2 The main purpose behind these activities is getting quality backlinks from relevant websites pointing towards yours thus increasing its authority in eyes of Google algorithm 3 Social Media Marketing has become increasingly important over past few years since social signals have been taken into account by major Search Engines like Google 4 Other than this there are many other techniques used such as blog commenting, forum posting etc., 5 All these methods help build relationships with potential customers who may eventually turn out being loyal ones too!

四、Technical Aspects Of Website Development And Maintenance 1 Technical aspects include things like setting up 301 redirects whenever necessary or using canonical tags appropriately 2 It also includes optimizing server response time along with ensuring proper indexation via robots txt file 3 Additionally one must ensure their website does not contain any broken links or 404 errors otherwise it could lead poor user experience leading lower rankings 4 Lastly technical aspect involves creating XML sitemaps containing all important pages within your domain name plus submitting them directly onto respective Search Engines Console

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